"10 Search Engine Optimisation (SEO) tips for HTML designers"
by RKD Unger, Founder of Internet Marketing Solutions
Search engine promotion has been a hot topic for a while.
Many owners understand that without professional SEO service
their investments in websites are likely to fail.
It is typical though to see a professionally designed pages that
miss or ignore the SEP component.
Web designers have plenty of things to take care of or worry
Static or dynamic, ASP or PHP, HTML or XHTML, browser
compatibility - this is just a very short list of problems they
Being busy with their primary tasks web designers often miss
search engine issues.
That can be a primary reason for many websites and web pages not
to appear in search results at all.
Although SEO should be performed by specialists, some initial
efforts can be applied during the web design stage.
10 Tips for Web Designers
1.Do not miss the Title tag. Although it is optional, it has a
maximum weight for search engines. SEO specialists spend hours
researching and creating good titles. Do your client a favor -
if SEO is not budgeted for make sure that every page you work on
has a meaningful title. 2.Do not miss DESCRIPTION meta tag. All
meta tags are optional. Be aware that description is second
important SEO issue. Try to match it to title.
3.Make sure that title and description are located within HEAD.
4.Do not use dynamic pages if you can. The project architecture
may dictate usage of PHP, ASP etc. However search engines are
reluctant to index them.
5.JScript is fun to use but it makes it harder for search
engines to understand the content of the page. If you need just
a menu highlight try to use style instead of script.
6.Pages with Flash are difficult to optimise for search engines.
How about web sites that are built on Flash? They impress
visitors. However how do visitors find such websites?
7.Utilize style sheets. Most of modern pages use style sheets.
Very few utilise them effectively. That is why web pages are
overloaded with HTML attributes. That makes them heavier and
slower in load.
8.Search engine look for text - not images. If possible use text
rather than image.
9.Text of the page should be at least 250 words. Search engines
do not score pages with just a few sentences.
10.Text of the page shouldn't be very lengthy. To make search
engines happy stick with the page size of 15KB - including