"To Flash, or Not to Flash"
by Sherry Holub
When considering whether or not to incorporate Flash into your
website, you must also consider the target market you are trying
For instance, a website which serves as a depository for
articles and information catering to lawyers would probably not
be a good candidate for a Flash "makeover". However, if you are
a rock band, you may want to consider it.
Those are two very opposite ends of the spectrum, but exemplify
how you should consider your audience.
Corporate, retail, industrial, informational and many other
types of websites can actually benefit from a little bit of
Flash if it is created professionally and used properly
(especially in combination with "static" design).
Flash is quite a complex program, and with every version that is
released, there is more to learn. When you do decide to
incorporate Flash into your site, make sure your designer is
skilled with the program. Using older versions of Flash, not
optimizing graphics/audio/video and poorly written actionscript
(the language of Flash) can be a detriment.
Current statistics show that over 90% of internet users have the
ability to view Flash. It could benefit your online presence and
give your site a higher-end look.
Like the web itself, Flash is a technology that is constantly
evolving and there are designers that are pushing the envelop to
create amazing, interactive user experiences with it.
And remember Flash isn't just for fading in and out photos or
moving text around. Below are just a few of the other ways to
use Flash on your website:
Flash "tour" - would your business benefit from an interactive
"tour" of your facilities? Or a "tour" of how your product works?
Audio player - you can stream audio and offer user controls
such as stop, fast forward, and track selection.
Games - Flash can be used to program interactive and
About the author:
Manager and Chief Designer at Southern California studio, JV Media Design